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TREAT YOURSELF  WITH
SOME EXTRA NICE DEALS

Time to indulge in summer, don't let it slip away! We have some really nice prices on swimwear in our SALE section.
Don't miss to grab them as some of them are saying goodbye forever...

Comfortable swimwear to feel good  in.

Recycled material

Keeps nature clean by using recycled nylon collected from the seas and other plastic that has ended it's life. Did you know it takes 600 years to biodegrade a single fishing line?

Fair pricing

Produced in small scale factory in the EU with living wages. High quality is key to us. We use material of the highest quality possible to ensure long lifespan.

Loved by customers

To give the courage to wear a bikini for the first time in years is the greatest thrill. Our happily returning customers have made us in to a success.

Vintage flowers Simple Swimsuit. Made from recycled nylon.
The bestselling classic:
Vintage Flowers
These pieces deserve some extra praise as Vintage flowers is a complex yet timeless pattern that will never go out of stock! We get so much praise for this print that we simply can't let it go as everyone is absolutely smitten by the romantic flower blossoms.

How do you wash synthetics?

Did you know that each time your synthetics are being washed, little micro plastics breaks free. With a Guppyfriend Washing bag the fibers are locked inside the bag, saving the oceans from unwanted micro waste. Wash responsibly. Also keeps your clothes snag free and safe inside the machine.

Handmade

Soap from Smögen

We are all for using as kind and locally produced products as possible. Smögens tvålbruk does just that. They use seaweed picked from Smögens coast as a base in their soap which helps hydrate as the same time as the soap cleanses. They also use a variety of locally sourced products in their soaps all great for different purposes.

VIEW SOAPS

Miss Janna Popup shop

Between 18/5 - 2/6 you can find Miss Janna in her very own popup store! Located in the heart of Gothenburg in Victoriapassagen.

Opening hours:
Mon-fri 10-18
Sat 11-17
Sun 11-16